Job description

The Marketing Consultant – Emiratization & UAE Talent Development under Accenture Song is responsible for delivering data-driven marketing and customer experience solutions by combining creativity, technology and analytics. The role analyzes complex marketing data to identify trends and opportunities, leveraging tools such as Google Analytics, Tableau, Power BI and SQL for modeling and reporting. It leads initiatives in Conversational Design and emerging technologies including chatbots, large language models, prompt engineering, text-to-speech and speech-to-text to enhance customer engagement. The role drives optimization of contact center platforms such as Genesys, Sprinklr and Microsoft, and utilizes Voice of Customer tools including Qualtrics and Medallia to generate insights and measure CX performance. Responsibilities include conducting market research, evaluating and optimizing digital and traditional marketing campaigns, and improving ROI and KPIs. The consultant designs and implements CX Operating Models for large organizations, ensuring alignment with client goals. The role requires development of advanced strategic reports and dashboards for senior stakeholders, and collaboration with cross-functional teams to align marketing strategies with business objectives. A bachelor’s degree in Marketing, Business, Data Analytics or a related field is required along with 4+ years of marketing analytics experience, preferably in consulting or digital agencies. Expertise with analytics tools, CRM systems, conversational design, contact center platforms and VoC tools is required, along with strong CX knowledge, digital marketing understanding, analytical abilities, data visualization skills, communication skills and stakeholder management capability.