SmartStay
Marketing Manager (Multi-Brand Performance & Lead Generation – SmartStay & BNB IN DUBAI)
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
Job expiry date: 28/03/2026
Job overview
Date posted
12/02/2026
Location
Dubai, United Arab Emirates
Salary
AED 15,000 - 20,000 per month
Compensation
Job description
SmartStay, a holiday homes company offering luxury furnished apartments in prime locations such as Downtown Dubai, operates alongside BNB IN DUBAI, a fast-growing membership-based community supporting Airbnb hosts and rental entrepreneurs in scaling their businesses. As the company expands across multiple brands, it is hiring a Marketing Manager (Execution Driven) to take full ownership of marketing strategy, execution, and performance across SmartStay and BNB IN DUBAI. This on-site, full-time role in Dubai requires end-to-end responsibility for marketing across all channels and audiences, including landlords, guests, and BNB IN DUBAI members. The Marketing Manager will build and optimise funnels, manage landing pages, email campaigns, automations, and conversion optimization, and oversee both organic and paid traffic strategies. The role includes direct management and coordination of paid advertising campaigns through platforms such as Meta Ads Manager and Google Ads, as well as use of tools including Zapier, ActiveCampaign, ClickFunnels, ThriveCart, ManyChat, and Hyros (or equivalent) for automation, funnel management, tracking, and attribution. The position requires ownership of content strategy and calendars across brands, coordination of founder on-camera content for Instagram and YouTube with effective cross-platform repurposing, and ensuring consistent brand messaging and structured marketing execution. The Marketing Manager will quality-check all marketing copy, funnels, and campaigns prior to launch, working closely with a copywriter (direct report), the social media team for content creation, and the systems & platforms team for technical support. Responsibilities include owning and managing the marketing budget, allocating spend across channels, tools, and campaigns, reporting results and expense, and continuously evaluating channel performance. The role requires full ownership of marketing analytics, attribution, weekly scorecards, and contribution to quarterly performance reviews and planning cycles. It also includes supporting HR employer branding initiatives by aligning hiring campaigns and role-specific content with SmartStay’s brand and values. The objective is to transition marketing from fragmented and founder-dependent to structured, scalable, and high-impact, delivering measurable outcomes and strong audience engagement across hospitality, short-term rentals, OTA platforms such as Airbnb, and membership-based information or coaching businesses.
Required skills
Key responsibilities
- Own and drive end-to-end marketing strategy and execution across SmartStay and BNB IN DUBAI, ensuring alignment with company and revenue objectives, translating business goals into clear marketing priorities, structuring initiatives into actionable plans, and delivering consistent, high-quality execution across all channels and target audiences including landlords, guests, and membership-based communities.
- Build, structure, launch, and continuously optimise multi-step marketing funnels across multiple brands, including landing pages, lead magnets, email marketing sequences, automations, checkout flows via ThriveCart, and follow-up campaigns using ActiveCampaign, ClickFunnels, Zapier, ManyChat, and Hyros (or equivalent), with a strong focus on conversion optimization, attribution accuracy, quality assurance, and seamless coordination with copy, paid ads, and systems teams.
- Plan, execute, coordinate, and evaluate paid advertising campaigns across Meta Ads Manager and Google Ads, manage budget allocation across paid traffic and organic traffic channels, monitor performance metrics and attribution data, optimise campaigns based on ROI and lead quality, and continuously test creatives, messaging, audiences, and funnel variations to improve lead generation and revenue performance.
- Own the content calendar and social media strategy across Instagram and YouTube, define content objectives, messaging pillars, and distribution strategies, coordinate founder on-camera content production, ensure effective cross-platform repurposing, maintain brand consistency, oversee publishing schedules, and collaborate closely with the social media team to drive audience growth and engagement.
- Manage the marketing budget end-to-end, allocate spend across tools, channels, freelancers, agencies, and campaigns, track expenses and performance results, maintain weekly marketing scorecards covering lead generation, attribution, funnel performance, and paid traffic metrics, contribute to quarterly performance reviews and planning cycles, quality-check all marketing copy and assets prior to launch with the copywriter (direct report), coordinate with systems & platforms teams for technical implementation, support HR employer branding campaigns, and ensure marketing operations transition from fragmented and founder-dependent execution to a structured, scalable, high-impact marketing engine.
Experience & skills
- Demonstrate strong hands-on marketing experience across Instagram, YouTube, social media strategy, organic traffic, paid traffic, funnels, landing pages, email marketing, marketing analytics, attribution, and conversion optimization, with proven ability to execute, optimise, and scale campaigns across multiple brands or audiences while delivering measurable lead generation and revenue outcomes.
- Exhibit advanced working knowledge and practical implementation experience with Meta Ads Manager, Google Ads, Zapier, ActiveCampaign, ClickFunnels, ThriveCart, ManyChat, and Hyros (or equivalent), including building automations, configuring tracking and attribution systems, integrating marketing tools, managing checkout and funnel infrastructure, and ensuring data accuracy across campaigns.
- Show experience in hospitality, travel, short-term rentals, OTA or marketplace-driven businesses such as Airbnb, as well as exposure to information businesses or coaching models including online communities and digital course offerings, with demonstrated ability to work closely with founders, coordinate small teams or direct reports, manage freelancers or agencies, and maintain structured marketing execution in a fast-scaling multi-brand environment.
- Maintain fluency in English (written and spoken) and demonstrate experience owning marketing budgets, monitoring analytics and attribution models, reporting weekly and quarterly performance metrics, managing content calendars, coordinating cross-functional teams (social media, systems & platforms, copy), and ensuring structured, high-accountability marketing execution directly tied to revenue, cost, guest value, and long-term business impact.