Job description

SIRO One Za'abeel is Dubai's digitally integrated fitness and recovery hotel concept, built by Kerzner International alongside the Atlantis Resort and Residences and the ultra-luxury One&Only portfolio. Marketing here reports to the Cluster Director of Marketing & Communications and covers rooms, memberships, fitness, recovery and wellbeing experiences. You'll lead the day-to-day marketing of the property, building integrated campaigns that lift brand awareness, strengthen community engagement and support commercial performance. Digital, social, PR, content, partnerships, events and CRM all fall under the role, and each channel needs to carry the SIRO brand into something locally relevant for Dubai. Hotel operations, Commercial teams, Global SIRO, agencies and strategic partners are the regular working relationships, since campaigns here rarely get built alone. Agencies, budgets, timelines and campaign reporting sit with this role too, alongside copywriting and presentation work that needs to hold up in front of senior stakeholders. You're expected to know the Dubai hospitality and lifestyle market directly, not just in theory, and to bring genuine interest in fitness, wellbeing and performance culture. The role is primarily focused on SIRO, though it also supports the wider One Za'abeel cluster when the workload calls for it. Evening and weekend event coverage comes with the territory, which is normal for hospitality marketing running alongside a live guest experience.