
SmartStay
Copywriter & Funnel Specialist
- Permanent
- Dubai, United Arab Emirates
- Experience 2 - 5 yrs
Job expiry date: 15/11/2025
Job overview
Date posted
01/10/2025
Location
Dubai, United Arab Emirates
Salary
AED 15,000 - 20,000 per month
Compensation
Salary only
Experience
2 - 5 yrs
Seniority
Experienced
Qualification
Bachelors degree
Expiration date
15/11/2025
Job description
BNB IN DUBAI is a fast-growing membership-based community helping Airbnb hosts and rental entrepreneurs scale via courses, mentorship programs, and automated learning systems. The Copywriter & Funnel Specialist will own the conversion engine, writing persuasive copy and building high-converting funnels that turn leads into paying customers for the community and course offerings. The role includes writing and optimizing emails, landing pages, sales pages, and checkout flows; end-to-end funnel build and management in Systeme.io; setting up and managing automations in Systeme.io, ManyChat, and Zapier for lead capture, nurture, and sales; continuous testing and refinement of funnel performance through A/B tests on headlines, CTAs, and email sequences; developing and optimizing lead-generation flows (e.g., Instagram → ManyChat → Free Training → Offer); collaborating with the Content Manager to ensure messaging consistency across socials, funnels, and email; monitoring funnel analytics to implement improvements that increase conversion rates; and writing ad copy variations to support paid ad campaigns. The position offers a competitive salary with growth opportunities, flexible work setup (remote from the Philippines/anywhere or Dubai-based), performance-based commission linked to revenue, and a dynamic, collaborative environment.
Required skills
Key responsibilities
- Write and optimize emails, landing pages, sales pages, and checkout flows to drive conversions
- Build and manage conversion funnels end-to-end in Systeme.io
- Set up and manage automations in Systeme.io, ManyChat, and Zapier for lead capture, nurture, and sales
- Continuously test and refine funnel performance, including A/B testing of headlines, CTAs, and email sequences
- Develop and optimize lead-generation flows (e.g., Instagram → ManyChat → Free Training → Offer)
- Collaborate with the Content Manager to ensure consistent messaging across socials, funnels, and email
- Monitor funnel analytics and implement improvements to increase conversion rates
- Write ad copy variations to support paid advertising campaigns
Experience & skills
- Show a proven track record in info-product/course business marketing with case studies and results
- Demonstrate expert-level direct-response copywriting skills for sales pages, email sequences, and nurture funnels
- Be tech-savvy and able to set up, edit, and optimize automations in Systeme.io, ManyChat, and Zapier
- Be data-driven and comfortable analyzing funnel statistics to make optimization decisions
- Be organized and proactive, able to own projects end-to-end without hand-holding
- Provide a strong portfolio showcasing conversion-focused work (beyond content or brand copy)