Key responsibilities

• Establish brand positioning and target audiences with specific marketing objectives.
• Develop and execute marketing programs across multiple channels and customer segments.
• Collaborate with the IHG Corporate Office for regional marketing alignment.
• Lead campaign execution from ideation through delivery with internal and external stakeholders.
• Conduct market research and customer insights analysis to shape strategy.
• Guide creative direction for advertising materials and public-facing communications.
• Oversee promotional activities including events, content, social media, and PR.
• Create analytics reports and interpret KPIs to measure campaign success.
• Manage marketing budgets, content calendars, and brand activations.
• Ensure proper marketing representation for IHG loyalty programs (IHG One Rewards, etc.).
• Liaise with agencies and third parties for media and campaign execution.
• Supervise junior marketing team members and evaluate performance.
• Maintain alignment across digital touchpoints, websites, and social channels.
• Coordinate internal communications and sales support materials.