Aldar
Vice President, Loyalty Operations
- Permanent
- Abu Dhabi, United Arab Emirates
- Experience 10 - 15 yrs
Job expiry date: 12/11/2026
Job overview
Date posted
28/09/2026
Location
Abu Dhabi, United Arab Emirates
Salary
AED 50,000 - 60,000 per month
Compensation
Comprehensive package + relocation
Experience
10 - 15 yrs
Seniority
VP/Executive
Qualification
Bachelors degree
Expiration date
12/11/2026
Job description
Darna, Aldar's loyalty programme, needs its operations, product and platform to work as one, and this Abu Dhabi-based Vice President, a role open only to UAE Nationals, brings them together. Operational strategy is executed against scope, service levels, operating procedures and cost. The loyalty product and its multi-year digital roadmap are designed and updated here, covering benefits, programme structure, customer KPIs and the member experience. Gamification and new digital initiatives are used to grow acquisition and penetration across Aldar's business portfolios. Initiatives move from business case and user stories through prototyping, piloting and launch, with sprint planning and demos run alongside the scrum team. Go-to-market strategies and training plans are built with marketing, operations, change management and development teams. Capital budget investments for the loyalty platform are shaped with IT, and data architecture is put in place to support long-term goals. Post-launch, products are measured for efficiency, adoption and member satisfaction, and a team develops under your coaching. Expect to bring 10+ years in commercial or strategic partnerships, ideally in loyalty, including 2+ years in management, strong technical product management skills and a Bachelor's degree in Marketing or Business Administration.
Required skills
Key responsibilities
- Lead the operational strategy of the loyalty programme against scope, service levels, operating procedures and cost
- Create a personalised digital member experience across product management, ecommerce and user experience
- Partner with Technology and Digital Products teams on loyalty innovation and growth
- Deliver and update the multi-year digital loyalty roadmap, including benefits and customer KPIs
- Define and manage the Darna loyalty offers, including programme structure, benefits and offer expense management
- Implement the data architecture systems needed to support long-term goals
- Champion the prioritisation of new features across roadmap planning, backlog grooming and launch
- Conceptualise and launch loyalty digital platforms from business case and user stories through prototyping, piloting and activation
- Drive sprint planning and demo meetings with the scrum team to track sprint achievement
- Execute go-to-market strategies and training plans across participating brands and markets
- Collaborate with IT on capital budget investments for digital loyalty initiatives
- Manage digital loyalty enhancement projects to specified timelines and expected results
- Measure products post-launch for efficiency, customer adoption and satisfaction
- Coach and mentor team members and stakeholders on loyalty, consumer marketing and brand marketing
- Track loyalty technologies and trends to refine the digital strategy
Experience & skills
- Hold UAE nationality
- Possess a Bachelor's degree in Marketing or Business Administration
- Bring 10+ years of experience in commercial or strategic partnerships, preferably with loyalty
- Demonstrate 2+ years of managerial experience
- Show strong technical product management experience leading cross-functional technology teams
- Write user stories and use product management and development tracking tools
- Apply proven multi-channel marketing experience across online and offline channels
- Integrate CRM platform functionality with business processes
- Use financial models such as ROI and forecasts to build action plans
- Manage a partner network and strengthen relationships with key partners