Job description

The Digital Marketing Manager at American Hospital Dubai leads the Digital Marketing team and oversees all aspects of the hospital’s digital marketing operations across digital networks. The role is responsible for planning, implementing, and monitoring digital marketing campaigns to grow brand influence locally while increasing brand loyalty and awareness. The position involves developing a comprehensive digital marketing strategy and roadmap aligned with the brand vision and business plan, using Return on Investment (ROI) and Key Performance Indicators (KPI) to measure effectiveness. The role manages digital marketing budgets, supplier reviews, and digital agency relationships, ensuring projects are delivered on time and within budget. It includes managing digital transformation projects such as websites, mobile apps, digital integrations, and other digital properties to improve usability, design, content, data capture, and conversion. The Digital Marketing Manager oversees social media accounts, co-develops social media and CRM strategies, manages multi-channel digital campaigns including SEO, SEM, PPC, email marketing, mobile advertising, affiliate marketing, and blogs, and ensures brand consistency and lead generation. The role tracks campaign performance using data sources such as Google Analytics, user testing, and focus groups, evaluates market conditions and competitor benchmarks, and ensures active SEO management including keyword research, backlink building, and onsite and offsite optimization. Fluency in English and Arabic is required, with healthcare marketing experience preferred.