Job description

The Assistant Vice President – Loyalty Marketing at Aldar in Abu Dhabi is responsible for developing and delivering loyalty marketing strategies across priority verticals including Retail, Hospitality, Real Estate, and Education, with the objective of driving measurable growth in revenue, profitability, and market share. The role owns end-to-end loyalty marketing strategy, execution, and P&L performance for assigned verticals, including budget planning, allocation, and financial forecasting. The position involves designing short- and long-term loyalty campaigns, lifecycle marketing frameworks, and database growth initiatives to maximize incremental revenue and customer engagement. The role leads multi-channel integrated marketing campaigns across paid media, digital performance marketing, owned and earned channels, leveraging marketing technologies such as Google Ads, Meta, programmatic platforms, CRM and Customer Data Platforms (CDP). The position is responsible for customer segmentation, personalized customer journeys, lifecycle marketing optimization, campaign targeting, attribution modelling, and digital funnel optimization. The role partners with stakeholders across Aldar, joint ventures, and third-party partners to ensure loyalty program branding across all customer touchpoints. Responsibilities also include managing customer acquisition, activation, retention, cross-sell strategies, and customer lifetime value optimization. The role ensures compliance with legal, regulatory, and data privacy requirements while working with operations teams to implement fraud prevention controls and ensure loyalty program integrity. The position requires strong data-driven marketing expertise, performance marketing leadership, and cross-functional stakeholder engagement to deliver strategic growth outcomes.