Job description

TikTok LIVE's MENA team runs diversified campaign strategies for agency partners and creators across overseas live streaming markets, and this Diversified Campaign Operation Manager role sits at the center of building and optimizing that work. Content trends need identifying, live campaign quality needs improving, and successful campaign frameworks need scaling in ways that help agencies strengthen their live streaming capabilities. You will take responsibility for the overall planning and coordination of LIVE revenue generating campaigns, working with all relevant parties to ensure smooth implementation and achievement of campaign objectives. Post-mortems on campaign results get conducted regularly to identify gaps and continuously refine the campaign plan. New campaign mechanics and models get explored on an ongoing basis, with the design and operational logic of those mechanics iterated over time. Strong content strategy instincts and an understanding of how live streaming operates matter throughout, paired with localized, data informed decision making. This role calls for someone who can grasp user psychology and dig into the underlying logic behind what makes a campaign work. Data analysis, sound logical thinking, and project management all come together here to keep campaigns moving from idea to measurable result.