Job description

HSBC seeks a proactive and detail-oriented Marketing Manager to support Client & Sector marketing initiatives targeting Corporate and Institutional Banking (CIB) clients. The role focuses on executing marketing activities that enhance client engagement and support revenue growth across key client segments and industry sectors. Working closely with Coverage, Sector Coverage, Strategy, Product and Marketing teams, the position leads execution of strategies designed to strengthen and deepen client relationships, originate new deals, and increase market share. Accountabilities include supporting the global marketing strategy for corporate and institutional clients; engaging with leaders of International Mid-Market, Global Corporate and Institutional segments and relevant industries to identify and prioritize opportunities and connect local requirements with global programs; designing and executing programs that drive acquisition and relationship deepening; supporting development of clear, distinct global value propositions with regional nuances; collaborating with Product & Business Marketing to ensure solutions meet client needs; building tailored narratives combining market insights, current themes (e.g., digitalization) and bank expertise; executing integrated campaigns designed by the Global team and developing regional campaigns where needed; contributing to the global content strategy and managing thought leadership, digital content and client success stories, commissioning local pieces as required; partnering with Events and the business to deliver strategic client forums and executive briefings; tracking and analyzing performance metrics across brand, engagement, pipeline influence, revenue and campaign effectiveness; and using insights to refine strategies while advocating for the client perspective in all go-to-market activity.