Job description

The Social Media & Content Development Manager – Marketing is responsible for leading the creation, execution, and continuous refinement of the social media and content strategy for Jumeirah Marsa Al Arab and its associated brands within a global luxury hospitality environment. The role encompasses capturing and editing photo and video content using professional equipment, coordinating external content creators, and managing end-to-end photo and video shoots from pre-production through post-production in collaboration with internal teams and external partners. The position owns the social media and content strategy, ensuring alignment with business goals and brand vision while driving long-term growth, innovation, and community engagement. Responsibilities include managing and mentoring the social media and content team, overseeing content quality and timely delivery, approving final creative assets with the Director of Marketing, and ensuring brand consistency across all platforms. The role also manages and updates content across OTAs, booking platforms, and digital channels to optimize guest engagement, conversions, and reflect seasonal offerings. The position requires advanced use of Adobe Creative Cloud, Microsoft Office, social media platforms, social listening tools, and social media analytics to measure performance, optimize campaigns, and stay current with platform trends, all within the context of Jumeirah’s luxury hospitality portfolio and the destination-driven offering of Jumeirah Marsa Al Arab.