Landmark Group
Assistant Manager - CRM (E-commerce & Customer Lifecycle)
- Permanent
- Dubai, United Arab Emirates
- Experience 2 - 5 yrs
Job expiry date: 05/04/2026
Job overview
Date posted
19/02/2026
Location
Dubai, United Arab Emirates
Salary
AED 20,000 - 30,000 per month
Compensation
Job description
The Assistant Manager - CRM (E-commerce & Customer Lifecycle) at Landmark Group in the UAE is responsible for driving customer engagement, retention, and revenue growth across the Home Centre e-commerce platform, part of one of GCC's largest omnichannel retail groups. This role focuses on developing and executing the CRM roadmap for multiple channels, including email, WhatsApp, push notifications, and in-app messaging, while managing end-to-end CRM campaigns from segmentation, content coordination, deployment, and performance analysis. The position requires monitoring customer journeys and automating lifecycle communications to optimize retention, reactivation, and cross-sell/upsell strategies. The Assistant Manager collaborates cross-functionally with content, product, and analytics teams to ensure CRM initiatives align with overall business goals. The role involves supporting loyalty program initiatives, executing customer engagement strategies across multiple touchpoints, and conducting A/B testing and experiments to drive continuous improvement in CRM communications and KPIs. The position demands strong analytical skills, hands-on experience with CRM platforms like Bloomreach, Braze, or MoEngage, proficiency in tools like Excel, Google Analytics, Power BI, or Looker, and familiarity with marketing automation, segmentation, and personalization strategies. Operating within a high-volume retail environment that spans the UAE, KSA, Bahrain, Egypt, Kuwait, Oman, Qatar, India, and Southeast Asia, the role contributes directly to enhancing customer experiences, optimizing the customer lifecycle, and strengthening the Home Centre brand as a leading home furnishings retailer in the region.
Required skills
Key responsibilities
- Assist in developing and executing the CRM roadmap for the e-commerce business across multiple channels, including email, WhatsApp, push notifications, and in-app messaging, ensuring alignment with business objectives and customer engagement strategies.
- Manage end-to-end CRM campaigns, including customer segmentation, content coordination, deployment, monitoring, and performance analysis, to drive retention, reactivation, cross-sell, and upsell initiatives.
- Monitor and automate customer journeys and lifecycle communications, implementing targeted campaigns to optimize engagement, retention, and revenue across multiple customer segments.
- Collaborate closely with analytics teams to analyze customer behavior, purchase patterns, and campaign performance, leveraging insights to continuously improve targeting, messaging, and campaign effectiveness.
- Work cross-functionally with content and product teams to ensure CRM initiatives align with business goals, support loyalty program initiatives, and enhance customer engagement across all touchpoints.
- Design, execute, and analyze A/B testing and other experimentation strategies to improve CRM communications, refine campaign tactics, and optimize KPIs, contributing to data-driven decision-making and operational excellence.
Experience & skills
- Bachelor’s degree in Marketing, Business, Communications, or a related field, with 3–5 years of experience in CRM or retention marketing within an e-commerce environment.
- Hands-on experience with CRM platforms such as Bloomreach, Braze, MoEngage, or similar, with a strong understanding of customer lifecycle management, marketing automation, segmentation, and personalization strategies.
- Proficiency in analytics and data visualization tools such as Excel, Google Analytics, Power BI, or Looker, and ability to interpret campaign performance metrics to optimize CRM initiatives.
- Demonstrated project management skills, ability to coordinate multiple stakeholders across content, product, and analytics teams, and strong communication skills to align CRM strategies with broader business objectives.
- Ability to work in a high-volume, fast-paced retail environment, adapt quickly to changes, manage multiple campaigns simultaneously, and contribute to enhancing customer engagement, retention, and revenue growth.