Job description

The Head of Personal Brand & Growth in Dubai is a strategic growth leader responsible for scaling the personal brand and managing the lead generation ecosystem for real estate investors. The role involves designing and executing strategies to generate leads from social platforms, building funnels, automations, and conversion systems, managing paid ads, and analyzing performance metrics such as CPL, ROI, and conversions. The position oversees content strategy and direction, including defining positioning, messaging, content pillars, planning monthly content calendars, reviewing scripts and edits, guiding creative direction, and ensuring content performance. Hands-on content production includes shooting and editing short-form video content, capturing high-quality property, lifestyle, and personal brand content, maintaining quick turnaround times, and ensuring quality standards in filming, lighting, framing, and editing. The role also manages freelancers, editors, and agencies, ensures brand consistency and execution quality, builds scalable systems and workflows, oversees platform growth, manages audience engagement and inbound inquiries, identifies market trends and opportunities, and maintains field presence by attending shoots, events, and property visits.