Lucidya
B2B Paid Media Manager
- Permanent
- Riyadh, Saudi Arabia
- Experience 2 - 5 yrs
Job overview
Date posted
12/08/2025
Location
Riyadh, Saudi Arabia
Salary
Undisclosed
Compensation
Comprehensive package
Experience
2 - 5 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
26/09/2025
Job description
Lucidya, a fast-growing SaaS company in the MENA region, is seeking an experienced B2B Paid Media Manager to lead paid marketing strategy, execution, and optimization across GCC markets. The role focuses on driving high-quality lead acquisition and demand generation through multi-channel paid media campaigns. Reporting to the Head of Growth Marketing, the manager will collaborate with content, brand, product marketing, and sales teams to maximize ROI and tailor campaigns for Arabic-speaking audiences.
Required skills
Google Ads
LinkedIn Ads
Meta Ads
programmatic advertising
audience targeting
bidding strategies
budget optimization
conversion tracking
GA4
HubSpot
A/B testing
lead generation
ROI optimization
data-driven optimization
paid media strategy
campaign management
creative collaboration
performance reporting
Key responsibilities
- Design and implement paid media strategies to drive lead generation and brand awareness in GCC markets
- Launch, manage, and optimize campaigns across Google Ads, LinkedIn, Meta, and programmatic channels
- Define and execute audience targeting strategies based on data, personas, and campaign goals
- Collaborate with content and design teams to create high-performing ad copy and creatives
- Run A/B tests on ad formats, copy, landing pages, and audience segments
- Plan, allocate, and optimize budgets to maximize ROI
- Track key metrics such as CTR, CPL, ROAS, CPA for campaign optimization
- Deliver performance reports and dashboards using GA4 and HubSpot
- Localize campaigns for Arabic-speaking audiences in the GCC
- Stay updated on paid media trends and GCC digital landscape developments
Experience & skills
- 4+ years of experience in performance marketing, preferably in B2B SaaS or tech
- Proven expertise in Google Ads, LinkedIn Ads, and other paid platforms
- Proficiency in Arabic and English
- Experience in startup or scale-up environments
- Strong knowledge of audience targeting, bidding strategies, and budget optimization
- Experience with conversion tracking and GA4
- Strong analytical skills with data-driven optimization experience
- Bachelor's degree in Marketing, Advertising, Business Administration, or related field
- Experience with HubSpot, programmatic platforms, and Meta Ads (preferred)
- Familiarity with SaaS, MarTech, or customer experience industry (preferred)