Job description

The Industry Client Solutions Manager - Branding & Commerce for METAP at TikTok Global Business Solutions is responsible for acting as a strategic consultant to clients and agencies across the Middle East, Turkey, Africa, and Pakistan region, delivering industry-specific solutions, methodologies, and growth strategies. The role involves providing consultative sales support, aligning marketing objectives with business outcomes, and driving product adoption through technical and strategic guidance. The position requires building Test & Learn frameworks leveraging measurement solutions including Brand Lift Study (BLS), Conversion Lift Study (CLS), Ad Effectiveness, and Incrementality testing to demonstrate full-funnel business impact. The role includes driving implementation of Pixels, SDKs, Mobile Measurement Partners (MMPs), and TikTok Shop integrations, ensuring technical accuracy and campaign functionality. The position involves managing post-sale client relationships, reviewing media plans, validating campaign setup in TikTok Ads Manager including naming conventions, tracking, placements, and optimization settings, performing creative QA, and ensuring compliance. The role requires proactive campaign monitoring, optimization, pacing, and budget allocation, while supporting Always On content strategies and performance campaigns to drive revenue growth. The position includes compiling campaign reports, analyzing data using Excel, Thinkcell, and dashboards, identifying performance bottlenecks, and providing actionable recommendations. The role involves cross-functional collaboration with product, measurement, creative, and operations teams, supporting account planning, driving product adoption, executing beta programs, and tracking revenue impact. The position also requires experience managing multi-market campaigns across branding and performance objectives, implementing conversion tracking, working with third-party measurement partners such as IAS and DV, and delivering strategic education programs to drive adoption across clients and internal stakeholders.