Job description

Accenture Song combines creativity, technology, and data to deliver customer experiences; as a Marketing Consultant focused on Emiratization & UAE Talent Development, the role leads data-driven strategies, provides actionable insights, and supports clients in achieving business objectives. Scope includes analyzing complex marketing data to identify trends, patterns, and opportunities; leveraging Google Analytics, Tableau, Power BI, and SQL for advanced data modeling and reporting; leading initiatives in conversational design across Chatbots, LLMs, prompt engineering, TTS, and STT to enhance customer engagement; driving optimization of Contact Center platforms such as Genesys, Sprinklr, and Microsoft; utilizing Qualtrics and Medallia for Voice of Customer (VoC) insights and CX measurement; conducting in-depth market research to understand customer behavior and competitive landscapes; evaluating and optimizing marketing campaigns across digital and traditional channels to improve ROI and KPIs; designing and implementing CX Operating Models for large-scale organizations; and developing detailed reports and dashboards to present insights to senior stakeholders while collaborating with cross-functional teams to align marketing strategies with business objectives.