Job description

Moving the UAE towards a circular economy depends on people changing how they live and consume, and this Abu Dhabi position leads the public awareness work behind a major national sustainability initiative. The awareness and outreach strategy is yours to shape, aligned with the initiative's objectives and national priorities. Large-scale campaigns, community activations and engagement programmes are designed and overseen here. Brand positioning and messaging run across digital, PR, media and events. Government entities, media organisations, cultural institutions and community groups are key partners. Creative agencies and communications providers work under your management, with budgets, timelines and performance tracked closely. A team reports to you, and mentoring them is part of the role. This position is open to UAE nationals with 8 to 10 years in strategic communications, PR, brand management or campaign leadership. Arabic is strongly preferred alongside excellent English, and the role is fully on-site.