Job description

The Senior Manager – Marketing and Sales is responsible for leading the development and execution of integrated marketing and sales strategies to position a sports and entertainment destination as a premier asset. The role focuses on driving revenue growth, increasing footfall, enhancing brand visibility, and securing partnership and sponsorship opportunities aligned with the destination’s strategic objectives. Responsibilities span strategic marketing planning, brand positioning, 360-degree campaign execution across ATL, BTL, and digital channels, and business development initiatives. The role oversees customer segmentation and sales data analysis to guide targeted marketing and sales efforts, supervises content production including photo, video, copywriting, and branded assets, and optimizes the digital ecosystem encompassing the website, booking engine, and social platforms. The position coordinates seasonal campaigns, grand openings, and major events, establishes and reports on marketing and sales KPIs, manages agency, PR, influencer, and digital partner relationships, and oversees CRM-driven personalized and email marketing campaigns. Additionally, the role manages group and corporate sales proposals, represents the destination at trade shows and exhibitions, and prepares and controls marketing and sales budgets. The role includes managerial responsibilities such as contributing to departmental strategy, defining objectives and KPIs, preparing and monitoring budgets, enforcing policies and procedures, and ensuring effective staffing, development, and deployment of team members within the Sports and Entertainment division.