Anghami
Brand Marketing Manager
- Permanent
- Riyadh, Saudi Arabia
- Experience 5 - 10 yrs
- Urgent
Job overview
Date posted
16/08/2025
Location
Riyadh, Saudi Arabia
Salary
SAR 20,000 - 30,000 per month
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
30/09/2025
Job description
The Brand Marketing Manager (KSA) will be responsible for initiating and executing local marketing initiatives in Saudi Arabia to drive brand awareness, customer engagement, and audience growth for OSN+ and Anghami. This is a hands-on role focused on bringing the brand to life through on-ground activations, localized campaigns, and partnerships, while ensuring alignment with the wider MENA brand strategy. The role requires close collaboration with regional and cross-functional teams, as well as external agencies and partners.
Required skills
brand marketing
local campaign execution
event management
on-ground activations
digital marketing
social media marketing
influencer management
agency management
market research
consumer insights
campaign planning
budget management
reporting and analytics
community outreach
content localization
Key responsibilities
- Lead the planning and implementation of all local marketing initiatives in KSA
- Deliver high impact campaigns that drive engagement with Saudi audiences
- Support regional campaigns with localized messaging and activation plans
- Initiate and manage brand activations, events and brand partnerships in KSA
- Lead the student brand ambassador programme and community outreach initiatives
- Ensure quality execution and a premium brand experience at every touchpoint
- Collaborate with the social and digital teams to ensure KSA-specific content and messaging is reflected across platforms
- Identify relevant influencers and manage local partnerships to support campaigns
- Brief and manage local agencies for creative development and event execution
- Ensure deliverables are on time, on budget and on brand
- Work closely with internal teams (brand, content, social, PR) to ensure alignment on campaign objectives and deliverables
- Provide regular updates on campaign performance, learnings and next steps
- Stay up to date on market trends, consumer behaviour and competitor activity in KSA
- Proactively suggest local initiatives that resonate with the Saudi audience
Experience & skills
- Bachelor’s degree in Marketing, Business, or a related field (MBA or equivalent is a plus)
- 5 - 7 years of experience in marketing, with at least 3 years in a managerial role, preferably within KSA market
- Experience in the Entertainment, Media or digital sectors is preferred
- Strong track record of executing local marketing campaigns and managing activations
- Familiarity with local culture and consumers
- Experience working with agencies and cross-functional teams
- Fluency in Arabic and English