Key Accounts Manager
by SADAFCO in FMCG
The Key Accounts Manager at SADAFCO is responsible for developing, managing, and growing strategic relationships with key regional customers to ensure effective execution of commercial plans and sustainable business growth. The role serves as the primary interface between customers and internal teams, focusing on account and information management, including maintaining accurate customer data on promotional history, pricing, investments, sales performance, and inventory. The position involves leveraging data and insights for decision-making, planning, and performance tracking. It encompasses commercial planning and forecasting, executing customer-specific annual and monthly business plans aligned with overall commercial strategy, ensuring optimal allocation of promotional budgets based on ROI and historical data, translating plans into sales forecasts, and coordinating cross-functionally with sales, supply chain, and marketing. Execution and performance monitoring includes ensuring compliance with in-store execution, conducting market visits, addressing execution gaps, enhancing sales performance, adhering to merchandising standards, and resolving operational and commercial issues. Customer management and negotiation responsibilities involve building long-term partnerships, preparing data-driven presentations, leading or supporting commercial agreement negotiations, and driving joint business planning initiatives. Financial and budget management includes tracking customer investments, coordinating with Finance to validate and process claims, ensuring proper documentation, monitoring ROI on trade investments, and supporting contract development and financial commitment tracking. The role requires proficiency in Microsoft Office, particularly Excel, and fluency in English and Arabic, with strong commercial, financial, analytical, and planning capabilities.
