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by Edenred in FinTech & Digital Payments

The CRM Strategy & Insights Manager role at Edenred UAE sits within the Marketing team and is responsible for ensuring that all CRM campaigns and customer journeys deliver measurable business impact. The role translates customer and campaign data into actionable insights, guiding optimization strategies that directly connect marketing activity with customer behavior, engagement, retention, and revenue outcomes. The position leads performance analytics, builds insight and reporting frameworks using Databricks and Power BI, defines testing and optimization strategies across channels and journeys, and partners closely with Product Marketing Managers and the Brand team. The role manages and mentors the CRM Manager, ensures data integrity in collaboration with the Data team, champions a data-driven marketing culture, and provides regular leadership reporting with strategic recommendations to drive growth, efficiency, and ARPU improvement.

by First Abu Dhabi Bank in Banking & Financial Services

The role is a strategic leadership position responsible for defining, executing, and continually optimizing customer onboarding, CRM, and KYC management across Wholesale and Retail Banking. It drives CRM strategy alignment across marketing, sales, and service, ensuring customer-centric growth and regulatory compliance with AML, FATF, Central Bank rules, and GDPR. The mandate spans CRM architecture, onboarding platform development using .NET, C#, React, microservices, API-first design, and adoption of CI/CD and containerization. The role leads the integration of CRM platforms such as Salesforce, MS Dynamics, and SAP CRM with enterprise systems including ERP and marketing automation. The position leverages AI, ML, and Agentic AI to deliver intelligent onboarding workflows, applying advanced technologies for identity verification, fraud detection, document classification, and risk scoring. It collaborates with Data Science teams to build predictive models that reduce drop-offs, enhance efficiency, and ensure ethical and compliant AI operation. Responsibilities include managing KPI frameworks, ensuring data integrity and privacy, supporting regulatory audits, leading vendor management, enforcing governance, and ensuring continuous system improvement. The role provides subject matter expertise on complex onboarding and KYC cases and drives enterprise-wide CRM adoption, digital transformation, and operational excellence.

by Tabby in FinTech & Digital Payments

The role owns the regional lifecycle strategy across activation, retention and lifetime value, driving measurable impact through end-to-end CRM and lifecycle marketing execution. It requires defining the CRM strategy and roadmap aligned to company-level goals, building a regional communication framework including segmentation, audience definitions, contact rules, comms calendar, and asset localization, and constructing automated event-triggered journeys incorporating dynamic personalization from multiple data sources. It includes optimizing multi-channel communications across email, push, sms and in-app messages from onboarding through activation, engagement, retention and win-back. Responsibilities also include running structured experimentation frameworks including A/B testing, holdouts, incrementality and attribution measurement, ensuring CRM data quality and integrity, and partnering closely with analytics, data science, design, co-marketing and copywriting teams to create high-performing customer experiences using modern CRM and martech tools such as Braze, Customer.io, Salesforce or MoEngage, supported by advanced SQL, Python and analytical capabilities.