Assistant Manager, Marketing (Aquaventure Waterpark and Marine Operations)
by Atlantis The Palm in Marketing & Advertising
The Assistant Manager, Marketing (Aquaventure Waterpark and Marine Operations) at Atlantis Dubai, part of Kerzner International and home to Atlantis, The Palm and Atlantis The Royal, is responsible for assisting in managing all marketing activity relating to the Marine and Waterpark Division and its sub-business units under the Aquaventure World brand, including Aquaventure Waterpark, The Lost Chambers Aquarium, Marine Animal Experiences (Dolphins and Sea Lions), Watersports, and Retail & F&B operations within the Marine and Waterpark Division. The role supports the overall strategy, performance, and profitability of the division by developing strategic Marketing Brand and Commercial Plans to exceed annual business targets, driving brand visibility in local and international markets to increase brand awareness and equity, and supporting direct ticket sales to achieve budgeted revenue through cutting-edge brand, product and tactical campaigns. The position holds responsibility for Aquaventure World brand identity, ensuring tone of voice, visual identity and brand essence are protected and promoted across all marketing initiatives, contributing to the Annual Marketing Calendar aligned with business objectives and developed marketing strategies, and creating fully-fledged integrated marketing campaigns focused on new customer acquisitions, cross-sell, upsell and repeat visitation tactics. The role oversees the full in-park guest experience in conjunction with Operations departments, leading in-resort collateral, signage, digital screens and mobile applications content updates to increase guest share of wallet and deliver an extraordinary guest experience. It requires executing competitor analysis, creating Post-Campaign Reports for continuous improvement, leveraging data to inform media strategy, packages, promotions and partnership campaigns, maintaining brand efficacy across Search, Social and Content, assisting with administration and planning of annual marketing plans and budgeting cycles, and collaborating with Marketing, Sales, PR, Revenue Management and Operations teams, as well as agencies, to ideate and roll out media and advertising plans. The position requires a minimum of 2 years marketing experience, ideally within a theme park, waterpark or complex facility in the entertainment or adventure industry, and previous experience with social media platforms and content creation to promote brands, events or attractions. The role operates under the guidance of the Marketing Manager and Director within a wider Marketing team supporting Atlantis Dubai, offering a competitive tax-free salary in UAE Dirhams (AED) and benefits including health insurance with dental coverage, annual flights home, life insurance, incentive programme, food and beverage privileges, discounted rates at Kerzner properties, and access to learning and development and career mobility opportunities within the Kerzner portfolio.