Senior Prepaid Customer Value Management (CVM) Manager – Prepaid Voice & Broadband
by Zain in Telecommunications & Networking
The Senior Prepaid Customer Value Management role at Zain Kuwait is responsible for overseeing the conceptualization, development, and implementation of above-the-line acquisition and base management initiatives for prepaid voice and broadband consumer segments. The position manages the prepaid product lifecycle, revamps existing prepaid voice and broadband portfolios, and ensures alignment with marketing and non-marketing functions to deliver successful product launches. The role includes designing prepaid ATL portfolio strategies, developing product architecture and concept papers, coordinating across marcom, technical, and sales training pipelines, and collaborating with stakeholders across Marketing, Business Intelligence, Legal, Technical, Sales, and Pricing teams. The position requires deep telecommunications expertise, strong knowledge of prepaid business models, Kuwait telecom market understanding, and customer lifecycle management including acquisition, onboarding, growth, retention, and reactivation. The role includes segmentation, persona development, micro-segmentation, CVM campaign execution across digital, outbound, retail, and partner channels, and translating analytics insights into revenue growth, ARPU uplift, churn reduction, and GA improvement. The position also involves advanced analytics capabilities including data extraction, cleansing, validation, descriptive analytics, hypothesis testing, KPI monitoring, and dashboard reporting using Excel, Power BI, or Tableau. The role requires managing go-to-market strategies, pricing coordination, post-launch gap analysis, testing procedures, business rule development, stakeholder management, and continuous optimization through A/B testing and test-and-learn frameworks. The role must comply with Information Security Management System (ISMS), environmental policies, and occupational health and safety requirements, while contributing to innovation, data monetization, AI/ML-driven targeting, and omni-channel customer journey strategies.