Senior Product Marketing Manager
by Property Finder in Real Estate Development & Property Management
The Senior Product Marketing Manager at Property Finder is responsible for driving positioning, go-to-market strategy, and adoption of B2B products for agents, brokers, and real estate agencies. This role partners closely with Product, Commercial, Sales, CX, Brand, Legal, and other teams to translate customer needs and product capabilities into clear market value, create impactful product narratives, and ensure successful launches that deliver adoption and revenue impact. The manager is accountable for product positioning, value proposition development, sales enablement, content creation, and adoption tracking, acting as the voice of the market to ensure products meet customer expectations. Key deliverables include end-to-end go-to-market planning, structured field enablement, identification of market gaps, monitoring competitive landscape, and providing actionable insights for continuous improvement. Success requires strong cross-functional leadership, strategic thinking, analytical ability, and excellent communication to align multiple stakeholders and drive market adoption in a B2B technology environment.