Commercial and Marketing Manager
by Fakeeh Care Group in Healthcare & Medical Services
Lead the commercial and marketing function for DSFH NEOM by developing and executing integrated commercial, branding, and marketing strategies that support sustainable revenue growth, patient acquisition, market expansion, and long-term organizational success while ensuring full alignment with Fakeeh Care Group's commercial frameworks, governance standards, and brand guidelines. Drive commercial performance by developing strategic initiatives focused on pricing strategy, volume optimization, market penetration, payer relationship management, corporate accounts, government contracts, insurer partnerships, employer collaborations, and strategic alliances to maximize revenue across key clinical service lines. Conduct service line profitability analysis, develop business cases for new healthcare services and centers of excellence, and identify emerging business opportunities that contribute to organizational growth and financial sustainability. Lead the planning and execution of comprehensive marketing strategies that position DSFH NEOM as a premium healthcare destination aligned with NEOM's vision for innovation, sustainability, and world-class healthcare services while ensuring consistent messaging, visual identity, patient experience, and brand positioning across every customer touchpoint. Oversee integrated marketing campaigns, product and service launches, digital marketing initiatives, public relations activities, corporate events, community engagement programs, and strategic partnerships to strengthen market presence, enhance brand awareness, and increase patient acquisition. Build and maintain productive relationships with insurers, corporate clients, government entities, NEOM ecosystem partners, healthcare stakeholders, medical leadership, and external organizations while representing DSFH NEOM in exhibitions, strategic meetings, industry forums, and networking events. Monitor commercial and marketing performance by tracking key performance indicators including revenue growth, payer mix, patient volumes, market share, campaign effectiveness, return on investment, forecasts, and market intelligence while preparing detailed reports and actionable insights for hospital and group leadership to support informed decision-making. Develop, manage, and optimize commercial and marketing budgets, ensure efficient resource allocation, coordinate with group-level vendors, agencies, and unified contracts, and maximize ROI across all commercial and promotional initiatives. Collaborate closely with Group Marketing, Group Commercial, Finance, Operations, and Medical Affairs to ensure cross-functional alignment while maintaining compliance with Fakeeh Care Group policies, brand governance requirements, healthcare regulations, and the organization's hub-and-spoke operating model. Perform additional responsibilities assigned within the scope of the role while maintaining high standards of brand compliance, operational excellence, and commercial effectiveness.