Brand and Social Manager
by Ounass in Retail
The Brand and Social Manager at Ounass is a senior integrated leadership role responsible for shaping brand marketing and organic social media under a single strategic vision across the GCC. The role leads how Ounass shows up culturally, creatively, and socially, ensuring consistency, relevance, and impact across all touchpoints. Responsibilities span defining and executing brand marketing strategy, overseeing organic social media across Instagram, TikTok, Snapchat, Threads, and YouTube, leading 360° seasonal and Tier 1 campaigns, gifting moments, launches, and cultural activations, and managing brand communication, partnerships, and owned storytelling. The role requires deep collaboration with Content, Creative, Editorial, Merchandising, Performance, PR, Events, Studio, Visual Merchandising, Trade, Buying, and Brand Marketing teams. The manager owns the brand marketing budget, defines brand and social KPIs including brand lift, consideration, engagement, traffic, and reach proxies, and uses data to guide decisions while protecting luxury brand equity. A strong understanding of GCC cultural nuances, luxury fashion, beauty, and lifestyle markets, and the ability to translate brand positioning into compelling creative and social narratives are essential. The role includes leading and developing brand marketing and social media teams, building structure within junior teams, identifying capability gaps, and scaling talent for future growth.