Sr. Specialist Influencer Marketing
by Talabat in Food & Beverage Management
talabat runs paid influencer marketing across every MENA market it operates in, and this role sits at the centre of that regional operation. The mandate covers building a regional operating model that balances local market flexibility with regional governance and shared best practices. You'll partner with local marketing managers and agencies to plan, execute and evaluate campaigns across digital, social, offline and CRM channels. Agency management sits here too, spanning regional influencer marketing agencies as well as oversight of local agency relationships, with clear KPIs and governance standards. Technology is a core part of the role, covering creator discovery, audience validation, brand fit analysis, fraud detection, campaign management, contract management, performance tracking, reporting and benchmarking. AI adoption is part of the brief as well, from AI-assisted creator discovery and creative scoring through to predictive campaign planning and automated reporting. You're expected to build a measurement framework with regional dashboards, tracking reach, engagement, video completion, earned media value, creator effectiveness and cost efficiency. Cross-functional work runs through Online Branding, Creative, Brand, Digital, Media, Legal, Procurement and Finance, since influencer activity needs to tie into wider brand and business objectives. Talabat operates as part of Delivery Hero, a group active in around 65 countries, which gives this role real scale to work with.