Lead CRM Officer - Marketing & Performance
by Alshaya Group in Retail
CRM campaigns for Starbucks sit at the centre of this Lead CRM Officer role within Alshaya's Marketing & Performance function. Email, push, in-app and WhatsApp all carry campaign activity here, aligned with wider marketing calendars and loyalty strategy. You'll manage the end to end CRM campaign process, from planning and segmentation through execution and reporting. Execution briefs and functional specs get prepared in detail, and QA ownership makes sure every campaign lands as briefed across all channels. Customer journey maps and automated workflows support acquisition, retention and reactivation, with personalization built into every deployment. Growth work runs through CRM channels including WhatsApp, tracking KPIs such as reach, open rate, click through rate, conversion, AOV, app install, order frequency and customer lifetime value. Bloomreach and Exponea both play a role in the toolset, alongside Google Analytics, Adjust and Firebase for the wider analytics picture. You're expected to bring at least 2 years in eCommerce CRM marketing, working with database sizes of 1 million or more members, leads or customers. Data accuracy and privacy compliance, including GDPR, run through the reporting work, alongside A/B testing that supports ongoing performance improvement.