Senior Marketing Manager
by Al Futtaim in Automotive
The Senior Marketing Manager (Automall Automotive Performance Marketing & Customer Acquisition) is responsible for leading the overall marketing strategy, demand generation agenda, customer acquisition engine, and commercial marketing initiatives for Automall within Al-Futtaim Automotive in the UAE. The role is accountable for strengthening the Automall brand, driving qualified lead generation, improving digital conversion rates, supporting channel-led business growth, and expanding customer acquisition across used-car retail, partnerships, referrals, export opportunities, non-GCC sales, Japanese imports, insurance-linked acquisition, and customer lifecycle engagement. The position owns the annual marketing strategy, campaign calendar, channel planning, performance marketing, CRM-led customer journeys, campaign execution, digital marketing optimization, budget management, marketing analytics, and agency performance. The role manages paid search, paid social, digital marketplaces, display advertising, retargeting, content marketing, creative messaging, brand campaigns, offer communication, customer engagement initiatives, and lead generation programs while ensuring measurable improvements in traffic, qualified leads, conversion rates, sales performance, margin contribution, and return on marketing investment. Working closely with Sales, Buying, Pricing, Digital, CRM, Finance, Operations, Legal, Blue, Orient Insurance, external agencies, and strategic partners, the role translates commercial priorities into measurable marketing outcomes through data-driven decision making, stakeholder collaboration, and campaign optimization. Additional responsibilities include developing marketing support for new business channels such as export-led customer acquisition, driving school partnerships, Blue referral programmes, affinity partnerships, corporate channels, and insurance opportunities while supporting customer nurturing, enquiry follow-up, repeat engagement, referral conversion, and post-purchase lifecycle communications. Candidates should possess extensive expertise in performance marketing, campaign management, digital marketing, customer acquisition, CRM, lifecycle marketing, customer segmentation, digital conversion optimization, media ROI, cost per lead (CPL), cost per acquisition (CPA), campaign analytics, marketing analytics, agency management, budget management, marketplace marketing, UAE automotive retail, used-car ecosystems, e-commerce, financial services, digital platforms, and commercial marketing that directly supports sales growth, stock movement, conversion improvement, and revenue generation.