Director - Destination Marketing (AMAALA)
by Red Sea Global in Hotel & Resort Management
The Director of Destination Marketing for AMAALA at Red Sea Global is responsible for leading the creation, implementation, and optimization of performance-driven marketing strategies designed to elevate the destination’s visibility, attract target tourist segments, and drive economic growth. The role bridges creative marketing with operational execution, ensuring that all marketing deliverables align with brand positioning, market expectations, and stakeholder objectives. The Director will oversee digital and traditional marketing campaigns across paid media, social platforms, and influencer initiatives while continuously refining strategies through analytics and data-driven insights. The position requires deep expertise in destination branding, marketing analytics, and tourism promotion, alongside strong stakeholder management to engage internal departments, agencies, tourism boards, and private sector partners. The incumbent will set and track key KPIs, optimize ROI, and ensure AMAALA’s brand remains competitive within global luxury tourism markets. The Director will lead a high-performing team, manage multimillion-dollar budgets efficiently, and deliver integrated marketing programs that embody the destination’s unique identity while achieving measurable visitation and engagement growth.