Assistant Director, Alliances & Technology Marketing Manager
by EY in Strategy & Management Consulting
Strategic Programs is the pillar this Riyadh-based position belongs to within EY MENA's Brand, Marketing and Communications (BMC) function. Alliances and technology set the agenda, so campaigns are built with Alliance and Technology leaders, service lines, industry teams and BMC colleagues across the region and global network. Integrated, multi-channel B2B campaigns sit at the core, generating demand, building awareness and strengthening the market position of EY and its approved alliance partners. Messaging, campaign briefs and creative writing come from you, as does support on co-branded thought leadership, reports, articles and case studies. Activation runs across digital, social media, PR, internal comms and executive engagement. Events matter too, from conferences and client programs to leadership forums tied to sectors such as Government and Industry. Several projects will run at once, each with its own budget, reporting and governance, and co-branding arrangements and memoranda of understanding must meet EY brand, independence, legal and risk management requirements. Candidates bring 10 or more years in B2B marketing, technology marketing or a communications agency, ideally in a large, matrixed organisation, with direct experience of technology or business alliances. Written and verbal English and Arabic are both required.