Senior CRM & Lifecycle Specialist – B2B
by Tamara in FinTech & Digital Payments
Tamara, Saudi Arabia's first fintech unicorn and a leading financial technology platform serving millions of customers across Saudi Arabia, the United Arab Emirates, and Kuwait, is seeking a Senior CRM & Lifecycle Specialist – B2B to own, optimize, and continuously enhance the complete B2B merchant lifecycle across Saudi Arabia and the UAE. The role is responsible for designing and executing data-driven CRM and lifecycle marketing strategies that improve merchant conversion, product adoption, onboarding, activation, retention, and long-term engagement across every stage of the merchant funnel, from new sign-ups through KYB In Progress, Qualified, Live, and Transacting merchants. The successful candidate will collaborate closely with Product, Data, Content, Performance, and CRM agency partners to define CRM strategy, campaign logic, customer segmentation, lifecycle rules, eligibility criteria, CRM performance optimization, and campaign execution across multiple communication channels. Responsibilities include designing full-funnel lifecycle journeys, optimizing conversion rates, reducing funnel drop-offs, maintaining CRM data quality, improving CRM events and triggers, implementing advanced CRM logic using Liquid, webhooks, connected content, and dynamic content, managing event integrations, CRM system configurations, troubleshooting technical CRM issues, running A/B testing, developing dashboards, measuring CRM performance, improving Partner Portal CRM placements, and driving transaction growth through personalized lifecycle campaigns. The role requires strong expertise in CRM, lifecycle marketing, marketing automation, segmentation, UTM frameworks, marketing attribution, API integrations, Braze, Salesforce, HTML, CRM analytics, and cross-functional collaboration. Candidates should possess at least four years of experience in CRM, lifecycle marketing, or marketing automation within B2B, SaaS, fintech, marketplaces, or related industries, together with a proven track record of improving conversion rates, managing CRM agencies, collaborating with technical teams, and delivering measurable improvements in funnel conversion, merchant activation, transaction volumes, CRM data quality, and lifecycle experimentation.