CRM Manager
by Chalhoub Group in Fashion & Luxury Retail
The CRM Manager will lead the omnichannel CRM strategy for Level Shoes across GCC and USA markets, driving customer acquisition, onboarding, engagement, retention, reactivation, loyalty, customer lifetime value, and long-term business growth through data-driven customer experiences. Operating within Chalhoub Group’s luxury retail ecosystem, the role is responsible for strengthening customer journeys, retention, customer experience, and commercial performance across all customer touchpoints while maintaining the luxury positioning and service standards of Level Shoes. The position combines strategic, analytical, commercial, and technical CRM expertise and works closely with Ecommerce, Retail, Personal Shopping, Data, Marketing, Technology, Merchandising, Trade, Creative, Content, Product, Analytics, and other business teams. The role leads the development and execution of CRM strategies informed by customer insights, CRM best practices, luxury consumer trends, and business objectives. Responsibilities include defining, monitoring, analyzing, and optimizing CRM KPIs such as engagement, retention, repeat purchase, conversion, revenue uplift, and customer lifetime value. The role translates customer insights, behavioral data, and performance trends into actionable recommendations that improve customer experience, retention, loyalty, and business performance. The CRM Manager owns and optimizes automated customer journeys including welcome programs, abandoned cart programs, post-purchase communications, replenishment journeys, and win-back campaigns. The role leads CRM campaigns, omnichannel communications, engagement initiatives, A/B testing programs, campaign optimization, and performance tracking to improve conversion, retention, engagement, and revenue outcomes. The position partners with Personal Shopping teams to strengthen VIP engagement and omnichannel clienteling programs through actionable customer insights and supports store Sales Associates with customer linkage, clienteling activities, customer allocations, appointments, gifting initiatives, ambassador programs, and in-store outreach. The role collaborates with the MUSE team to enhance loyalty communications and customer engagement initiatives. From a technology and data perspective, the CRM Manager owns CRM platforms, customer segmentation strategies, automation workflows, customer data integrations, reporting capabilities, personalization initiatives, and scalable data-driven engagement frameworks. The role partners with Data and Technology teams to improve CRM capabilities, data quality, reporting, customer intelligence, automation, and personalization. Additionally, the position acts as the central CRM lead across the organization, ensuring alignment, prioritization, and execution of CRM initiatives while delivering weekly, monthly, and quarterly CRM performance reporting. The role also leads and develops the CRM team, driving ownership, collaboration, continuous improvement, customer-centricity, and high-performance execution. The ideal candidate possesses expertise in CRM strategy, lifecycle management, loyalty, customer engagement, Ecommerce, Retail, Luxury customer behavior, personalization, omnichannel customer journeys, CRM reporting, campaign optimization, customer segmentation, automation workflows, Salesforce Marketing Cloud, Salesforce Service Cloud, MoEngage, Braze, customer data integrations, performance tracking, A/B testing, and data-driven decision making within fast-paced and high-growth luxury retail environments.