Merchandiser Manager (FMCG Food)
by Mezzan in Food & Beverage Management
The Merchandiser Manager role at Mezzan Holding Company in Dubai, United Arab Emirates operates within the FMCG food sector and is responsible for leading and managing the merchandising team to ensure optimal product visibility, availability, and brand representation across all retail channels. The position focuses on delivering strong in-store execution, strengthening brand positioning, driving sales growth, and improving operational excellence to enhance brand presence and customer experience. The role develops merchandising strategies aligned with sales and marketing plans, plans seasonal, promotional, and new product display execution, and analyzes market trends, competitor activities, and merchandising opportunities to enhance in-store performance. It supports strategic planning related to route optimization, manpower allocation, and territory coverage. Operational responsibilities include ensuring full implementation of planograms, display standards, and brand guidelines across stores, conducting regular market visits to monitor team performance, stock availability, and store execution, coordinating with sales teams to ensure product availability and timely replenishment, tracking and improving merchandising KPIs such as OSA, share of shelf, visibility score, and promotional execution, ensuring timely execution of promotions, price changes, and visibility agreements, and overseeing POS materials delivery, installation, and maintenance. The role prepares daily, weekly, and monthly performance reports, monitors operational expenses within budget, maintains accurate records of store audits, fixture needs, and operational issues, and supports cross-functional initiatives with Sales, Marketing, and Supply Chain. As a people manager, the role leads, trains, mentors, and evaluates the merchandising team, sets measurable KPIs, plans schedules, routes, and store coverage, promotes discipline and continuous improvement, and identifies development needs with targeted skill-building training. The position operates within Unitra Mets Group under Mezzan Holding Co., a major food, healthcare, and consumer conglomerate with extensive FMCG operations across the Middle East.