CX & Platforms Manager
by L'Oreal in Digital Marketing
The CX & Platforms Manager is responsible for defining, driving, and executing the end-to-end Customer Experience (CX), digital platform strategy, consumer care operations, and social media governance across L'Oréal's brand portfolio in the Middle East. Operating at the intersection of Marketing, Digital, and IT, the role focuses on accelerating consumer acquisition, engagement, retention, and long-term loyalty while ensuring operational excellence, platform governance, digital security, compliance, and cost efficiency. The position manages external digital agencies responsible for social and non-social consumer care channels, evaluates agency performance, oversees owned social media strategies, manages the creation and governance of new social media accounts, and ensures all published content and community management activities comply with L'Oréal's global corporate strategy and brand guidelines. Responsibilities include leading commercial negotiations with agencies and digital service providers, managing contract renewals, optimizing service costs, negotiating Service Level Agreements (SLAs), and ensuring agency performance aligns with business objectives. The role safeguards and continuously improves consumer care KPIs including Average Response Time (ART), First Contact Resolution (FCR), Customer Satisfaction Score (CSAT), response quality, and resolution effectiveness across all consumer communication channels. The CX & Platforms Manager establishes onboarding programs and continuous upskilling initiatives for customer care agents to deliver premium, brand-aligned consumer experiences while managing customer support technology platforms including live chat solutions, AI chatbots, WhatsApp Business API, ticket management platforms, Sprinklr, and Salesforce Service Cloud. The role designs and implements conversational automation strategies and automated workflows to resolve routine customer inquiries efficiently while enabling human agents to focus on personalized consulting and sales conversion opportunities. The position serves as the primary administrator and security gatekeeper for enterprise digital platforms including Cerby for social account security and credential management, Opera for internal digital and media tracking and compliance, and Sprinklr for social listening, publishing, and customer care. Responsibilities include managing user access, permissions, onboarding, offboarding, identity governance, credential management, access control, platform security, and security protocol enforcement across brand teams and agency partners. The role acts as the Digital Audit Champion by serving as the primary point of contact for digital compliance, governance, and security audits while proactively identifying security gaps, mitigating risks, addressing vulnerabilities, and ensuring 100% closure of all digital audit findings across brands, functions, and digital platforms. Additional responsibilities include designing, organizing, and delivering training programs to marketing, digital, and brand teams to strengthen digital platform capabilities, improve adoption of regional digital tools, promote best practices, and foster a digitally mature organization. Success is measured through consumer care metrics including Average Response Time (ART), First Contact Resolution (FCR), Customer Satisfaction Score (CSAT), agency performance scorecards, budget optimization, successful commercial negotiations, 100% resolution of digital audit findings, zero security breaches or unauthorized access incidents, and increased adoption of key platforms including Sprinklr, Cerby, and Opera. Candidates should possess hands-on expertise with Sprinklr, Cerby, Opera, Salesforce Marketing Cloud, Salesforce Service Cloud, web analytics platforms, social media governance, customer experience management, customer support technologies, digital compliance, digital security, access management, data privacy, agency management, vendor management, SLA management, and digital platform administration. Strong experience managing agencies, negotiating vendor contracts, enforcing digital governance, maintaining compliance, delivering technical training, and translating complex digital technologies into actionable guidance for non-technical stakeholders is required.