Assistant Director of Marketing (Luxury Hospitality)
by Marriott International MENA in Hotel & Resort Management
The Assistant Director of Marketing at The Ritz-Carlton Amaala is responsible for shaping, executing, and communicating the overall marketing strategy while ensuring alignment with sales objectives and broader business goals. The role coordinates closely with sales management to drive tour generation, maximize marketing productivity, and meet or exceed site goals. Responsibilities include evaluating past marketing programs and events, developing new initiatives such as owner referral programs, reload programs, off-site locations, and travel partner promotions, and managing the marketing mix to control costs and optimize results. The role manages guest tour flow and the sales floor to ensure efficient guest movement, effective sales presentations, and a high-quality guest experience, while monitoring and acting on guest experience survey data. The position requires extensive use of marketing and performance reports, including Confirmations-Experiences per Guest, Volume-per-Guest, close rates, Regional Customer Experience Reports, Site Daily Flash, and Budget versus Actual Results (BUVARS), to guide decision-making and resource allocation. The Assistant Director of Marketing negotiates and manages vendor relationships, builds partnerships with sales, resort operations, hotel linkage, OPC vendors, and other stakeholders, and ensures compliance with state and federal marketing regulations such as the national Do Not Call registry. The role also leads the development, performance management, coaching, training, compensation planning, and recruitment of the marketing workforce, contributing to enterprise management activities and supporting leadership meetings while operating in a luxury hospitality environment.