Marketing AI & Analytics Lead
by Salt in Artificial Intelligence
The Marketing AI & Analytics Lead is a permanent in-office role based in Dubai, United Arab Emirates within a PropTech company operating in the Data, AI, Machine Learning, and Technology sector. The role is responsible for leading marketing analytics, attribution modelling, performance measurement, and AI-driven transformation across the organisation by building a single source of truth for marketing data, improving campaign measurement frameworks, automating reporting systems, and delivering actionable insights that directly influence business growth, reduce customer acquisition cost (CAC), and improve return on ad spend (ROAS). The position requires strong expertise in marketing analytics, business intelligence, and performance marketing measurement, with hands-on experience in tools such as GA4, GTM, AppsFlyer, Adjust, Power BI, Looker, and CRM platforms. The role involves analysing funnel performance, CAC, LTV, ROAS, and campaign effectiveness metrics while designing and implementing automated reporting systems and AI-powered tools, agents, and workflow automation solutions. It requires close collaboration with Marketing, Product, CRM, and Technology teams to ensure data consistency, measurement accuracy, and scalable analytics infrastructure. The role also involves driving AI adoption within marketing operations, translating complex datasets into actionable insights, and enabling data-driven decision-making across stakeholders. Strong stakeholder management is required to communicate insights, influence decision-making, and support strategic marketing and growth initiatives in a high-growth environment focused on digital transformation and AI-native solutions.