Senior Performance Marketing Specialist – Retail Digital Marketing
by Al Futtaim in Retail
The Senior Performance Marketing Specialist is responsible for defining, launching, executing, optimizing, and scaling comprehensive performance marketing strategies across Al-Futtaim Retail operations throughout the Middle East and Asia. The role focuses on driving sustainable business growth, increasing digital traffic, maximizing online sales, improving customer acquisition, enhancing brand awareness, and delivering measurable business outcomes through data-driven digital marketing initiatives. The position manages performance marketing outcomes across multiple regional markets while ensuring campaigns achieve revenue growth, Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), customer acquisition, and market expansion objectives. The specialist owns the end-to-end execution of paid search, paid social, display advertising, and programmatic campaigns across platforms including Google Ads, Meta Business Manager, and other relevant advertising technologies. The role requires managing multi-channel and multi-market paid media budgets, optimizing campaign performance, monitoring KPIs, and ensuring efficient allocation of marketing investments. The specialist collaborates closely with Brand, Digital Trade, and CRM teams to align paid media activities with stock availability, product priorities, seasonal campaigns, marketing calendars, and broader commercial objectives. Responsibilities include overseeing the creation, optimization, and continuous improvement of performance marketing creative assets and digital content while maintaining alignment with brand guidelines and performance objectives. The role requires extensive use of Google Analytics, Criteo, RTB platforms, Microsoft Excel, Tableau, Power BI, and other web analytics tools to monitor campaign effectiveness, evaluate customer behavior, analyze performance metrics, and support strategic decision-making. A strong test-and-learn methodology, analytical mindset, and data-driven approach are essential to continuously optimize campaigns, improve customer value, maximize return on investment, and successfully manage regional digital marketing initiatives across multiple retail markets. The successful candidate will possess extensive expertise in PPC, SEM, Paid Social, Display Advertising, Programmatic Advertising, App Marketing, retargeting technologies, campaign optimization, digital paid advertising, and performance analytics while supporting the continued growth of Al-Futtaim Retail's diverse portfolio of global brands across the Middle East, Africa, and Asia.
